Projective Techniques Essay Example for Free

Projective Techniques Essay Such tests are based loosely on the psychoanalytic concept of projection, the assumption being that respondents project unconscious aspects of their personalities on to the test items and reveal them in their responses †¦ The website of the Association of Qualitative Practitioners (AQR 2004) defines projective techniques as follows: A wide range of tasks and games in which respondents can be asked to participate during an interview or group, designed to facilitate, extend or enhance the nature of the discussion. Some are known as ‘projective’ techniques, being loosely based on approaches originally taken in a psychotherapeutic setting. These rely on the idea that someone will ‘project’ their own (perhaps unacceptable or shameful) feelings or beliefs onto an imaginary other person or situation †¦ Projective techniques may be used in qualitative as well as quantitative studies (Levy 1994) and they are useful (Boddy 2004b) in both. 240 International Journal of Market Research Vol. 47 Issue 3 Projective techniques are commonly used in qualitative market research (Gordon Langmaid 1990) where the aim of the techniques is to facilitate the gaining of a deeper understanding of the area being researched. In discussing projective techniques they distance the use of projective techniques in qualitative market research from that of psychoanalytical practice, and suggest a more pedestrian and pragmatic definition: Projection [is] the tendency to imbue objects or events with characteristics or meanings which are derived from our subconscious desires, wishes or feelings. Dichter (1964) defined projection as meaning ‘to project subjective ideas and contents onto an object’, and said that one person could ascribe their own problems or difficulties to someone else. He described these techniques as being widely used in psychological work (Dichter 1960) and said that they are a non-directive interview technique where the respondent can project himself onto another and thus reveal some of the respondent’s own thoughts, feelings and fears. Projective vis-a-vis enabling techniques The market researchers Chandler and Owen (2002) define projective and enabling techniques quite succinctly and in a way with which most qualitative market research practitioners (Gordon Langmaid 1990; Goodyear 1998) would probably agree. This differentiation is useful to make at the beginning of this paper as the techniques are often used interchangeably and the distinction between them may have become blurred in the minds of some qualitative market researchers. Classically, the idea of a projective technique relates to a device that allows the individual research participant to articulate repressed or otherwise withheld feelings by projecting these onto another character. The idea of enabling techniques relates to a device which allows the individual research participant to find a means of expressing feelings, thoughts and so on which they find hard to articulate. Enabling techniques are held to be the simpler (Will, Eadie MacAskill 1996) of the two techniques as they just help people to talk about themselves. Will et al. ake the useful distinguishing point that while all projective techniques may be enabling, not all enabling techniques involve projection. Other researchers (Lysaker Bradley 1957) make the point that even pictorial devices, which do not function as projective techniques 241 Projective techniques in market research (i. e. devices researchers would nowadays refer to as enabling techniques), may still have utility in generat ing responses. Gordon and Langmaid (1990) state that the use of projective as opposed to enabling techniques is a false distinction in market research as the aim of both techniques is to facilitate deeper understanding. However, they do go on to say that in enabling techniques people are asked to do something that itself has no interpretive value (and so doesn’t itself need to be interpreted). In terms of analysis there is a distinction because with enabling techniques the research participants are talking as themselves (that is not to say that this speech should always be taken at face value), whereas with projective techniques the research participants are talking as someone else and the researcher makes the interpretative assumption that they are talking as themselves. This agreement over the definition of projective techniques is about as far as most research textbooks get on the subject. How they are subsequently used is little discussed and how they are then analysed is hardly explicitly touched on at all (Levy 1994; Catterall 1998), which is a situation that has hardly changed from ten or more years ago. This paper aims to look at current reports of how projective techniques are analysed and what support for their reliability and validity exists, and aims to stimulate debate in this area of market research so that a better and more accessible understanding of the subject can be offered to those entering research as potential practitioners, to interested clients, and to researchers who are more used to a quantitative or direct questioning approach. The origins of projective techniques Projective techniques were employed in market research from the 1940s (Catterall Ibbotson 2000) to encourage research participants to express feelings and attitudes that might otherwise be withheld due to embarrassment or fear if more direct questioning methods were used. Market research originally borrowed (Robson 2000; Boddy 2004a) projective techniques from psychoanalysis and clinical psychology where they are still used (Richman 1996) to gain insights into personality and personality disorders. Projection, as a concept, originated from Freud’s work on paranoia (Lilienfeld, Wood Garb 2000), where he conceptualised projection as a defence mechanism by which people unconsciously attribute their own negative personality traits to others. Lilienfeld et al. say that Freud’s work 242 International Journal of Market Research Vol. 47 Issue 3 was subsequently developed by psychoanalysts and clinical psychologists. This development was based on the hypothesis that ‘research participants project aspects of their personalities in the process of disambiguating unstructured test stimuli’, and several different techniques were developed such as the well-known Rorschach technique, or ‘ink-blot test’, where subjects are assumed to project aspects of their personality onto the ambiguous features of a set of inkblots. Projective techniques in market research A commonly used completion technique (Gordon Langmaid 1990; Will et al. 1996) in qualitative market research is ‘bubble drawing’. This is a device based on a technique called the Thematic Apperception Test where, according to Tucker-Ladd (2001), clinical psychologists use a series of standard pictures and ask subjects to make up stories about them. TuckerLadd says that what people see in the pictures says something about themselves and thus reveals their personality. Projective techniques can be used in a variety of market research situations as well as in social and educational research (Catterall Ibbotson 2000), and these do not have to be aiming at uncovering aspects of personality of any great depth. For example, a bubble drawing was used (Boddy 2004a) by one researcher to uncover students’ underlying attitudes towards the delivery of a lecture on marketing research rather than to uncover any deeper aspects of their own personalities. Projective and enabling techniques are thus useful when research participants have difficulty expressing opinions or feelings and researchers need some way of accessing these from the participants’ minds (Gordon Langmaid 1990; Kay 2001).

I Didn?t Know My Dad Was A Writer :: essays research papers

I Didn’t Know My Dad was a Writer   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  It came as a complete shock to me when I read an essay that looked as if it was taken straight from my father’s mouth. My father and the author could have been neighbors if not for the four states between Ohio and Texas. The essay is about the author, Scott Russell Sanders’, attempt to understand what women feel that they are missing; when in his experiences a man life has little if any privileges. I relate in every way with the author’s ideas. There is nothing I can’t connect with because I’ve heard these stories since I was two and see it all in my head. Sanders describes the pain and hardship that husbands and fathers had to endure. He, also, describes the advantages that wives and mothers had. He feels confused when he first is told of women’s oppression. He has never seen women’s work as hard when compared to that of men. Not until later in life does he look back and see, exactly, what women had to withstand. Sanders had never seen â€Å"...what a prison a house could be,† (77), until he took the time to look back in retrospect and see for himself. I agree with Sanders; men did have it much harder, physically, than the women. However, women’s lives were, mentally, just as difficult if not more so. Growing up, hearing stories my whole life of my grandfather working until his hands bled and only coming home, during the day, to bandage them; and my grandmother raising four children and keeping the housework done, the whole time keeping a vegetable garden; I was adjusted to these images. While reading the essay, I saw my grandfather’s â€Å"...hands tattooed with scars,† (Sanders 76), and my grandmother â€Å"...cater all day to the needs of young children,† (Sanders 77). Depending on the way you saw it one had it harder, but still, men and women both had difficult lives.   Ã‚  Ã‚  Ã‚  Ã‚  Sanders has written a compelling essay on his life but not everyone has lived his life. And not everyone has grownup hearing similar stories, so their opinions on the genders’ burdens will inevitably differ.

Loblaw

Implementing the Position Defense strategy by doing the strategic alliance with the Wall-Mart in order to share the information technology system and supply chain management Recommendations The Lobar Companies Limited can use the resource of information technology system, which is Electronic Data Interchange form the Wall-Mart in order to improve the own inventory problem and supply chain management. Vendors can know our sales and in stock levels.The company can know when food that is stocked in the inventory will be expired; they can eliminate the stale-date food. Vendors will get the constant amount of orders from the company and delivery to our company on time. Hence, the company can provide the fresh food to the customers. After the company provide the fresh food with full shelves to customers, the customers will have positive attitudes toward the company that lead the increasing in Labials brand image.Moreover, the two companies, Lobar Companies Limited and Wall-Mart Superstores , can also share the transportations to each other. If the Lobar have to delivery the products from the distribution centers to the stores while the unavailable manufacturers' trucks and own fleets, the company can ask the Wall-Mart Superstores for using their trucks to ship the products. Hence, the company can reduce the opportunity cost of waiting own trucks to ship goods.Strategic Intent To become the market leader domestically and internationally in the supermarket industry Strategic Mission Lobar Companies Limited is manufacturer and distributor of food, non-food, photo shop, dry cleansing, a bank, medical clinic, women's-only fitness center, and gas station (some stores) in supermarket industry by providing one-stop shopping estimation with several services to consumers in Canada.

Essay Characterization in Hawthornes Young Goodman Brown

Characterization in â€Å"Young Goodman Brown† The dialogue, action and motivation revolve about the characters in the story (Abrams 32-33). It is the purpose of this essay to demonstrate the types of characters present in Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† whether static or dynamic, whether flat or round, and whether protrayed through showing or telling. There are only three well-developed, or three dimensional characters, in this short story, and they are the protagonist, Goodman Brown, and his wife, Faith, and the fellow-traveller or the devil. Faith is, of course, less well developed than her husband; much of her development comes from inference rather than from action,dialogue and explicitly†¦show more content†¦For example, in the passage cited immediately above, the narrator is actually presenting the very thoughts of the protagonist; this is done on numerous occasions in the tale. This contributes to the development of Goodman Brown as a very, very round character. As Goodman meets the fellow-traveller in the woods, he sizes him up, along with his cane: It was now deep dusk in the forest, and deepest in that part of it where these two were journeying. As nearly as could be discerned, the second traveller was about fifty years old, apparently in the same rank of life as Goodman Brown, and bearing a considerable resemblance to him, though perhaps more in expression than features. Still, they might have been taken for father and son. And yet, though the elder person was as simply clad as the younger, and as simple in manner too, he had an indescribable air of one who knew the world, and would not have felt abashed at the governors dinner-table, or in King Williams court, were it possible that his affairs should call him thither. But the only thing about him, that could be fixed upon as remarkable, was his staff, which bore the likeness of a great black snake, so curiously wrought, that it might almost be seen to twist and wriggle itself like a living serpent. This, of course, must have been an ocular deception, assisted by the uncertai n light. Goodman’sShow MoreRelated Symbolism,Characterization, and Faith in Hawthornes Young Goodman Brown912 Words   |  4 PagesSymbolism,Characterization, and Faith in   Young Goodman Brown      Ã‚   Faith is believing what you can’t see or touch. Faith is knowing something especially when there is no proof to back it up. â€Å"Young Goodman Brown† is a story about a man who leaves his wife, Faith, home alone for a night while he journeys with the devil down the road of temptation. During the course of his journey, the man sees many people who seem out of place, including his wife. 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