Honda Element free essay sample

Study about â€Å"The Honda Element† Comment on the factors leading to success of the Element include Honda’s platform strategy as well as any other aspects oft he new product progress that you feel relevant. The Element—a cost-efficient, new light truck from Honda—is conceived for the target Generation Y. This generation is a really lucrative market, almost as large as the â€Å"baby boom† generation. In this way, Honda used demographic segmentation to identify a segment with very high potential. According to market survey, the Honda cars are basically driven by young women and families, but not so much by young men. The main idea of the product team was to develop an affordable, new design that target users would like to drive. To do this, it is important to understand the core values and beliefs of the target audience. Researchers with camcorders analyzed a clear picture of young males in the target market. We will write a custom essay sample on Honda Element or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They seemed to have a strong cohort identification, support of social and environmental causes, were well educated, and seemed to be less career-driven than older generations. These results helped the Honda Team to create a car that fits perfectly for this target. The important aspects included the need for room for sports equipment, as well as a place to sleep on weekend trips, and so on. These were important for the buying decision of young people in the target audience. Accordingly, the Element truck is positioned for the single individual with an unconventional lifestyle. For this target there are four unique and important design themes: adaptability/modularity, authenticity, functionality, attitude/expression. These differ from the three corporate guidelines from Honda: performance, safety, and value.. During the creating progress several things happened simultaneously. During the process, team members visited male students to get their feedback and make little â€Å"quick-turn† improvements. For the best management support, the Honda Element team invited the Honda executives together with Generation Y students for a weekend camping trip. The team wanted the managers to feel like they lived a life of a target user. This simple strategy worked out ell, and the Honda Element was approved by the Honda management team. The development of new car products is usually separated into several subsystems. In the case of the Element, these were exterior, interior, suspension and power train, which all had their own design strategy. The Element started to be delivered to dealerships in summer 2003. The brand’s name â€Å"Element† was the favorite in research studies with the targe t audience. According to the Generation Y target, the advertising wasn’t traditional. Honda created interest in auto enthusiastic groups, at auto shows, and at colleges. They also sponsored surf events and tailgate parties at universities. In conclusion the Element reached 75,000 sales in 2004, which was clearly above the forecast. The typical Element buyer was across all age groups, mostly male and has a more active lifestyle than typical Civic buyers. Try also to work out what the product innovation charter PIC might have been for the Element. As the background, the Element by Honda should be a cost-efficient, light truck, especially for males of the Generation Y. It is positioned for the single individual with an unconventional lifestyle. The typical Honda guidelines are performance, safety and value. In case of this new developed car, the guidelines were added to with adaptability/modularity, authenticity, functionality, attitude/expression. According to the target audience the marketing plan wasn’t traditional. They made auto shows or sponsored surf events and college parties. The goal of the planning team was to create an easy not to complex created, new car, that doesn’t cost more than 20,000$, with around 50,000 sales in the first year. Surprisingly they reached 75,000 sales in 2004. What tangible benefits results from bringing in the voice oft he customer? By introducing the reviews from college students during the production, fundamental changes could be made. This ensured that the product also meets the expectations of the client. During the brainstorming in the early stage of development, the target audience opinion was very important. The Element should be a target group oriented car that made the collaboration very important. The constant balance of interests made it possible to generate the right car, leading to higher sales and profit. What could be learned from this case for firms in industries other automobile manufacture? The most important fact we learned about this case is that you have to work together with the target audience you wish to have for your product. You should look after their special needs and wishes to create the product they are looking for. In this way you can ensure greater benefits and sales.

Free Essays on Celibacy In Dubliners

, and yet her name was like a summons to all my foolish blood.†(22). The phrase â€Å"summons to all my foolish blood† could allude to the sexual arousal of the pubescent boy. This would clearly be an indication that his intentions for her would lead to some relationship of intimacy and hopefully a sexual interaction. However, he is young and innocent and she appears mature and womanly in this story. He is intimidated by her and prevents the fulfillment of his dreams by never talking to her. Michael Furey remains celibate in â€Å"The Dead† because he dies a virgin... Free Essays on Celibacy In Dubliners Free Essays on Celibacy In Dubliners Celibacy in the Lives of Dubliners Today’s society is very accepting of premarital and other forms of casual sex. After puberty, age, sex, and social standing have little influence in our ideas of acceptable sexual interaction. Just the opposite was true of Ireland in the early decades of the 1900’s. This time sets the scene for the characters in a collection of short stories by James Joyce, entitled â€Å"Dubliners†. Celibacy plays a subtle part in several of the stories included in â€Å"Dubliners†. A number of the characters remain celibate because of their age, sex or because the social customs of Ireland in the early 1900’s frowned upon informal sex. Other characters in â€Å"Dubliners† decide to remain celibate of their own accord, seemingly unaware of, or unconcerned with sex. Our lax view of sexual interaction is very different than that of 18th century Dublin. The young, unnamed boy in â€Å"Araby† and Michael Furey from â€Å"The Dead† are directly influenced, and restricted by their age and sex. The young boy from â€Å"Araby† is a common love struck teenager, possibly thirteen or fourteen. Filled with adolescent lust, he is enamored with his playmate’s older sister. He cannot find the courage to confront her with his feelings, but instead, thinks about her constantly and lustfully. â€Å"I had never spoken to her, except for a few casual words, and yet her name was like a summons to all my foolish blood.†(22). The phrase â€Å"summons to all my foolish blood† could allude to the sexual arousal of the pubescent boy. This would clearly be an indication that his intentions for her would lead to some relationship of intimacy and hopefully a sexual interaction. However, he is young and innocent and she appears mature and womanly in this story. He is intimidated by her and prevents the fulfillm ent of his dreams by never talking to her. Michael Furey remains celibate in â€Å"The Dead† because he dies a virgin...

Explaining a Concept Research Paper Essay Example | Topics and Well Written Essays - 1000 words - 3

Explaining a Concept Research Paper - Essay Example †). THESIS STATEMENT With due consideration to this aspect, the essay intends to explain the concept of viral marketing. The objective of the essay is to inform the marketers regarding the significance of viral marketing in the present era. Furthermore, the essay also discusses certain real life experiences of viral marketing. EXPLANATION OF VIRAL MARKETING The word ‘viral’ is used in order to define such a marketing practice where the messages regarding a particular brand are spread through the word-of-mouth method from one computer system to the other. An important component of viral marketing is that people spread the marketing messages, developed by the marketers. An effective viral marketing is characterized by controversy, community involvement and exclusive celebrity engagement. In viral marketing, a message needs to be unique and must feature a vital concept which encourages the audiences to share the message with their friends. Viral marketing at times is also deemed as a marketing program that acts as a virus, capable to replicate itself and spread from one person to the other. In viral marketing, the messages can reach the target audience in quite a less amount of time and at a low cost (National Media Museum, â€Å"What is Viral Marketing?†). ... In this way, viral marketing establishes a word-of-mouth thrill. The messages in viral marketing can arrive in different formats such as in the form of videos, pictures and applications or games among others. These digital formats can easily be shared by people who are connected through social networks (National Media Museum, â€Å"What is Viral Marketing?†). The effectiveness of viral marketing depends on the number of audiences who are viewing and spreading the brand messages developed by the marketers. People play a vital role in the notion of viral marketing, because they actually perform on behalf of the brand. Thus, in order to become successful, marketers need to understand the motivational aspects of people for spreading viral messages. On the basis of a study conducted by Milward Brown, it is observed that there is a strong relationship between inducing the enjoyment of brand messages and ensuring the possibility of forwarding them to the people. However, enjoyment al one is not sufficient to inspire individuals to share the messages. The massages must have certain additional scopes such as being pleasant, humorous or funny among others which are most likely to be spread by the viewing individuals (Hollis, â€Å"Millward Brown’s Pov†). SIGNIFICANCE OF VIRAL MARKETING FOR MODERN MARKETERS Viral marketing has created a strong sense of excitement for modern marketers and often it appears as an important marketing strategy. It is possible for marketers to be benefitted from the perceptions of viral marketing, due to an increased level of usage of social networking. According to a study of Miller and Lammas, in the year 2009, about 142.1 million Americans, 46.6 million Japanese and 31 million Brazilian people accessed the social networks. Popular

The role of self-service technology within service retailing Essay

The role of self-service technology within service retailing - Essay Example Marketers should advance SSTs more aggressively by defining SST interfaces and their goals through a concrete SST strategy. Airliners should develop marketing strategies for their SSTs that revolve around delivering higher customer value, by boosting awareness for SST in diverse means and locations, where they can educate consumers about their uses and benefits. Airliners should also regularly assess internal and external customer satisfaction with SST through a mixed survey and in-depth interview approach, where antecedents and consequences of SST are examined and tested. These studies should help further align SSTs with the firm's strategic goals and objectives, where both internal and external customer satisfaction are met. Advancements in technology and the increasing demand to cut costs have been some of the several factors that have driven the development of self-service technologies (SSTs) in service industries. SSTs refer to â€Å"technological interfaces that enable customers to produce a service independent of direct service employee involvement† . Some examples of SSTs are interactive voice response systems, online shopping, and kiosks that help consumers gather information and make buying decisions. Studies have shown that SSTs has its promises, as well as its weaknesses, which marketers should be aware of and respond to. (Karp 2008; Meuter et al. 2000). SSTs have a large role to play in the airline sector, because they can improve operational efficiency, competitiveness, and customer service and satisfaction (Karp 2008; Meuter et al. 2000). This paper aims to explore the definitions, characteristics, advantages, disadvantages, and current trends of SST for airliners. Definitions SST is â€Å"defined as a technological interface that allows customers to produce and consume services without direct assistance from employees† (Meuter et al., 2000 cited in Curran and Meuter 2007, 283). This definition demonstrates that SST is primarily a service interaction that precludes human interaction. Cunningham, Young, and Gerlach (2008), nevertheless, included technologies that significantly decrease the â€Å"involvement† of service representatives (p.719). They believe that SSTs should also include technologies that have some form of human interface. The key terms used in

To what extent will GM(genitic modification) agriculture help feed a Essay

To what extent will GM(genitic modification) agriculture help feed a growing global population - Essay Example the increase in population levels, but also the fact that these increases in population to a large extent are expected to happen in the emerging economies. These countries are experienced an upturn in economic fortunes giving rise to increased income generation. The result of the increased income generation will be reflected in demand for more food from these economies. This is the challenge that the world faces in this early period of the twenty-first century. It is in the addressing of these challenges that the role of biotechnology and genetically modified foods needs to be examined under the microscope. (Pinstrup-Anderson, Pandya-Lorch & Rosegrant. 1999). This essay aims to examine genetically modified agriculture and the possibility of it offering a solution for the vexing problem of increased food production to meet the needs of the anticipated growth in population. For this purpose a literature review is proposed to establish evidence on genetically engineered agriculture. The review will cover literature in favour of the use of genetically modified agriculture as well as literature that is against the se of genetic engineering as means to provide a solution to the issue of feeding the expected increase in population. Genetically engineered food crops have been grown in many parts of the world and it is expected that there is ample literature available on these experiences. In addition there has been scientific testing on the effects of genetically engineered food products and it is expected that there is enough literature to provide evidence on the effect of genetically engineered food in humans and animals. The literature review shows that support for the use of genetic modification in agricultural crops comes from biotechnology scientists, the business enterprises that have invested in the technology, financial institutes like the World Bank and Asian Development Bank, and countries of the developed world in particular the United States of

Advantages and Disadvantages of Building Restoration

Advantages and Disadvantages of Building Restoration Using examples explore the advantages and disadvantages of allowing redevelopment and reconstruction of historic buildings. For the purposes of this discussion it is primarily important to determine what is meant by historic and to rationalize the terms redevelopment and reconstruction. The terms will be used in the context of preserving and conserving buildings. This includes maintaining their predominant features and characteristics, whilst enhancing new features in keeping with the style and building constraints relating to traditional use of materials and resources. According to English Heritage buildings exist across the UK that span over a thousand years. They also work with the Department of Culture, Media and Sport and local authorities to allocate buildings such as these according to their criteria for listing or categorizing for the purposes of their historic importance. These are identified using the following criteria: Those having architectural interest: buildings which are nationally important for the interest of their architectural design, decoration and craftsmanship; also important examples of particular building types and techniques. Those deemed of historic interest: this includes buildings which illustrate important aspects of the nations social, economic, cultural or military history. A variety of places that have a close historical association with nationally important buildings or events. Places which have group value, especially where buildings are part of an important architectural or historic group or are a fine example of planning (such as squares, terraces and model villages) [1] English Heritage define historic in relation to a number of factors. All buildings constructed before 1700 are automatically listed. Similarly this is the case with most properties up to 1840. A number of post 1945 buildings are also included in these terms. A comprehensive breakdown of listed buildings statistics across the UK is illustrated below: 38% are domestic dwellings 15% date from before 1600 nearly 20% date from the 17th century 31% from the 18th century 32% from the 19th century 3% from 1900-1944 0.2% from 1945 or later[2] Introducing conventional features can have negative consequences on properties such as those defined above. Not only for cosmetic or domestic purposes but also in relation to implementing safety measures into a property. and accessibility by way of lifts and hand rails etc for the benefit of people with disabilities. There is also a trend for interpreting properties of historical interest into entertainment or ‘edutainment’ orientated experiences which can be argued devalues the historic importance and often encourages historical inaccuracy from the learning perspective. The final consideration to be made in relation to this essay question is the notion of whether old buildings should remain preserved exactly as they are without any enhancement, improvements, additions or restorations. That they should reflect the period they were constructed in and be immortalized as a historical or scientific study. This paper will seek to exemplify many of these issues relating to the redevelopment and reconstruction of historic buildings which covers a broad argument for discussion. The English Tourist Board published a paper in 1991 entitled ‘Maintaining the Balance’ which proposed new schemes designed to ensure that historic town environments worked in sync with their communities whilst providing the visitor with a traditional experience. Visitor Management Plans were adopted and Town Centre Managers were recruited as means of taking these initiatives forward. The conservation and preservation of built heritage often involves maintaining tight restrictions and limited planning opportunities which is not conducive to new housing projects or business opportunities which could generate enterprise and economic benefits. Instead many of the UK’s classified historic towns remain stagnant and non progressive.[3] Similarly there are currently plans to renovate and restore the city centre of Amsterdam in keeping with its cultural heritage. The city centre is divided by two groups of residents. One enjoys the aesthetic benefits of living in this area , while the second are simply living centrally for the purposes of work and being close to amenities. This second group is unconcerned with the historical importance of the city and is not prepared to invest in maintaining or developing it as such. Often when areas such as this are under preservation orders high costs are incurred for maintenance and renovation in the style accustomed to the period. This in turn raises the rents of properties which become too high for existing residents to afford, eventually forcing them out of their homes, as is feared in Amsterdam.[4] When considering the practical aspects of individual houses, when a building is disassembled or exposed for the purposes of renovation or reconstruction, a great many vital elements which are original to its heritage can be lost. This might include clay or lime mortars used in between joist, foundations and chimney linings. Wooden frames held together by pegs can fracture if disengaged and it is crucial that that high levels of carpentry skills and traditional craftsmanship techniques are applied when rebuilding and renovating buildings.[5] There are an abundance of sites, Museums and stately homes which are testaments to ‘living history’ and function for the benefit of the public across the world today. Colonial Williamsburg and the Historic Charleston Foundation in the United States, Slave Forts in Africa and Weald and Downland Open Air Museum in the UK to name a few. They all encourage the preservation of old buildings. With this redevelopment comes the opportunity of numerous availability of grants and Heritage Lottery funding to help with this process. They enable people to remain aware of what is important historically and that reflects the lives and communities from which we all originate. People managing these processes need the necessary expertise with which to achieve these renovations and reconstructions. Acquiring documentation of age is essential as is being true to the period in which it was built architecturally. Architectural historians in the United States for example have divided buildings into around half a dozen significant periods of half a century each. These phases are then sub-divided into over-lapping periods. Even then not all of these categories are universally recognized.[6] This suggests reason enough for ensuring that each building selected for re-development is accurately assessed and renovated accordingly and appropriately. It is important also to remember that this is not a new phenomenon. In 1877 the painter and writer William Morris wrote a manifesto against the proposed restoration of Tewkesbury Abbey. During this and subsequent periods architects considered restoration to be about changing a building for the purposes of altering it to reflect its key historical importance. For example during the late nineteenth century many Anglo-Saxon churches in the UK were ‘restored’ into Gothic interpretations. This was a reflection of people’s attitudes then surrounding medieval masons, who were deemed uninitiated into religion. Consequentl y the Gothic form and design purported to purist representations and was in essence closer to God.[7] It is important then to remember that when renovating buildings they do not become exploited for the benefit of contemporary tastes and trends. It can be argued that many of these ‘living history’ experiences have become just that and are able to be devalued very easily. Accuracy based on the facts available to the architects is what should remain of paramount importance when reconstructing any historic building. One of the most exceptional examples of reconstruction to be seen today is with the city of Warsaw in Poland. During the Second World War over 85% of the city centre was destroyed. A huge campaign and total restoration took place over a number of years. The results of which stand today including replica churches, palaces and a market places all sensitively and historically representative of a history which spans some eight hundred years in its reconstruction. [8] On the other hand reconstruction is never going to be entirely accurate in some instances and it is these examples that encourage debate. Take for example the tourist reconstruction site at Mount Vernon in Washington where the coach house, slave quarters/ greenhouse and ‘stercorary’ have all been restored following fire damage that occurred in the mid nineteenth century. Some of which was based on documents and reminiscence accounts from past generations. Parts of the stercorary were rebuilt in 2001 incorporating the original cobbled stones and brickwork uncovered by archaeologists with research sourcing a drawing from 1807 which provided structural accuracy to be maintained. However when builders came to reconstruct the blacksmiths shop the old plantation ledgers illustrated detailed records pertaining to its location and activities. Whilst other archives provided details relating to the working blacksmiths themselves. Nonetheless contradictions began to appear relating to the shop’s exact location and its appearance during the year 1799. This contention has raged for over fifty years and has raised all the issues regarding physical reconstruction and the amount of evidence that is required in order to support the justification for re-building the property without sufficient authenticity.[9] Another similar example of this where reconstruction has been curtailed is with the handling of Franklin Court in Philadelphia, the residencies of the former President Benjamin Franklin. During the 1970’s an extensive programme of research both archaeological and archival was carried out on the assumption that the house and grounds would be renovated and fully furnished into an interpretative museum. But the research revealed little evidence of any pictures or drawings of what the house had actually looked like. Consequently no reconstruction took place other than the outbuildings and grounds which had retained more documented evidence. Proving that accuracy is reassuringly not always taken for granted in this type of work. Future functional requirements of a building are also aspects of development to consider within a historic building, as the law now governs that public buildings need to comply with the DDA (Disability Discrimination Act) by ensuring they have accessible routes both internal and external as well as ramps, lifts and toilets where necessary. This legislative requirement has had an impact on the way in which many historic buildings have had to alter their environment, which is of course an enormous and necessary benefit for people with a disability; although it remains one more area of concern where public renovations and redevelopments are taking place. The most heated debate in terms of redevelopment of historic buildings is of course a matter of architectural and archaeological appreciation. Some sites are considered simply not available to be rebuilt. Sites such as Pompeii for example or the Pyramids of Egypt. They are revered as preserved examples of the past, museums in their own right. They consist of ruins which are fragile and vulnerable. If these ruins become too fragile or it becomes impossible to maintain them then it is understandable that some sort of structure may have to be built around them. This may of course eventually decrease the visual enjoyment of a historical building which is why so many sites of importance are now being re-built. Such historical monuments are now able to be reconstructed far more easily by way of digitization. Several digital projects of this type exist for educational purposes and are becoming more widespread. In addition many historic houses like the Queens House in Greenwich, London provi de significant 3D models that demonstrate the different architectural development of the construction and alterations over time. [10]Technology has become so precise and truthful in its interpretations that this may prevail as the preferred method of reconstruction and development in the future. Many historic buildings get demolished just because they are old, so the modern appreciation for rebuilding and conserving these properties are essential to maintaining the cultural heritage of nations throughout the world. However it is important that the historic environment from which they have descended is fully understood. The right skills, techniques and materials from an archaeological perspective are fundamental to ensuring this process is achieved accurately and sensitively. Bibliography Deben, L, Salet, W (2004) Cultural heritage and the future of the historic inner city of Amsterdam: Het Spinhuis Smith, M.K, Robinson, and S.M (2006) Cultural Tourism in a Changing World: Politics, Participation and (re)presentation: Channel View Publications Paravalos, P (2006) Moving a House with Preservation in Mind: Rowman Altamira Nash, G (2003) Renovating Old Houses: Bringing New Life to Vintage Homes: Taunton Press Sickles-Taves, L (1999) The Use of and Need for Preservation Standards in Architectural Conservation: ASTM International Jameson, J.H (2004) The Reconstructed Past: Reconstructions in the Public Interpretation of Archaeology and History: Rowman Altamira Fitch, J.M (1990) Historic Preservation: Curatorial Management of the Built World: University of Virginia Press, 1990 Sourced from: http://www.worldheritagesite.org/sites/warsaw.html, Date accessed, 20/11/08 Sourced from: http://www.nmm.ac.uk/visit/scenic-attractions/architecture-and-views/greenwich-architecture-and-views, Date accessed, 20/11/08 [1] Sourced from: http://www.english-heritage.org.uk/server/show/nav.1373, Date accessed, 19/11/08 [2] Sourced from: http://www.english-heritage.org.uk/server/show/nav.1373, Date accessed, 19/11/08 [3] Smith,M.K, Robinson,S.M (2006:292) Cultural Tourism in a Changing World: Politics, Participation and (re)presentation: Channel View Publications [4] Deben,L,Salet,W (2004:247-248) Cultural heritage and the future of the historic inner city of Amsterdam: Het Spinhuis [5] Paravalos,P (2006: 62-63) Moving a House with Preservation in Mind: Rowman Altamira [6] Nash,G (2003:21) Renovating Old Houses: Bringing New Life to Vintage Homes: Taunton Press [7] Sickles-Taves,L (1999: 14) The Use of and Need for Preservation Standards in Architectural Conservation: ASTM International [8] Sourced from: http://www.worldheritagesite.org/sites/warsaw.html, Date accessed, 20/11/08 [9] Jameson,J.H (2004: 80) The Reconstructed Past: Reconstructions in the Public Interpretation of Archaeology and History: Rowman Altamira [10] Sourced from: http://www.nmm.ac.uk/visit/scenic-attractions/architecture-and-views/greenwich-architecture-and-views, Date accessed, 20/11/08

Athena the god :: essays research papers

Athena The god Athena, back in time when Greece was making its mark in history as one of the great civilization of the Ancient World, there was a great deal of emphasis on the Gods and Goddesses. To the Greeks the world was governed by the Gods and they were the reason many things happened in the world, mostly things that where unexplainable. The goddess Athena was one of the many gods or goddesses that played a large role in Greek mythology. Even though Athena was the patron saint of Athens she supported other Greeks outside of Athens, such as, Achilles, Orestes, and especially Odysseus. Athena is know to be the goddess of war, guardian of cities, patroness of arts and crafts, and promoter of wisdom (Classical). Athena’s name actually came form the Cretan and Mycenean name Athene which predates the Greeks by about 1,500 years. The ending ‘-ene,’ was set aside for royalty and goddesses, like Helene. She was also called by some Greeks as Pallas Athena. Not many people know where the name Pallas came from. Some legends say she obtained it from the giant Pallas that she killed in the war of the gods and giants (Athena Parthenos). Another legend says that Athena accidentally killed her childhood playmate Pallas. By taking Pallas’ in front of her own, Athena shows the grief that she endured for the loss of her friend. Athena had such an impact on the Greeks that the Romans adopted her and called her Minerva (Classical). The origins of Athena’s name are not the only discrepancy that historians have had. The origin of where Athena came form is also a discrepancy. Zeus feared that he would be overcome by a son greater than he born from the intelligent Metis. To prevent this Zeus ate Metis. There for, Athena, in the most common legend, was born fully grown out of Zeus’s forehead. Another legend, this one form Crete, says Athena was hidden in a cloud. Zeus hit his head on the cloud and caused Athena to appear. Out of all the cities that Athena helped and protected Athens claimed her as there own (The Myths). The Atheans believed that the first king of Athens, Erichthonius, was a descendant of Athena. Even though Poseidon was greedy of earthy kingdoms, he challenged Athena for the city. The both of them appeared before the court of gods and goddess to make a judgment.

Communication and Professional Relationships with Children, Young People and Adults Essay

Unit 301 – Communication and professional relationships with children, young people and adults. 1.1 – Effective communication is important in developing positive relationships with children, young people and adults because it ensures strong relationships between on another and helps create a positive working environment. By demonstrating and modelling effective communication skills with others you will create positive relationships. It is important that we know how to communicate to one another in a polite, friendly manner even in moments of stress. If we have positive relationships with children, young people and adults we are more likely to communicate information to one another. By thinking about the different ways we can communicate to each other this will ensure positive working relationships are carried out. 1.2 – If we can ensure children, young people and adults are comfortable in our company this will encourage relationship building. It is important that we build on positive relationships with one another to create a friendly, happy and positive environment to work in. Children, young people and adults can pick up on unfriendly or negative atmospheres so by ensuring that we are relationship building with one another and are creating positive relationships through effective communication the whole setting will benefit. There are a few key points that ensure a positive relationship. These include; Effective communication, Being considerate, Maintaining a sense of humour, Showing respect, Remembering issues which are personal to them, Taking time to listen to others and Being clear on points. All of these key points will help build positive relationships with others. 1.3 – When working in different social, professional and cultural contexts it is important that we learn how to adapt the way we communicate in different situations. When working with others it is important that we consider the context in which w e are working. For example, if I was in a meeting I would use more formal language and behaviour. If I was communicating with a parent it would be more informal and more personal. It is important that all practitioners are aware of different types of communication with adults. For example, if I had a professional conversation over the phone, I would ensure that I listened well, I was attentive and responded well when speaking to the other party. When dealing with other professionals there will be meetings and discussions as well as more informal communication at times. On some occasions non-spoken forms of communication can be an issue if they aremisread by others. For example, how quickly someone responds to an email or phone message. It is also important that we are aware that different cultures will have their own norms of behaviour which will extend to gestures, body language and eye contact. 2.1 – In order to have effective communication with children and young people you need to demonstrate a number of skills. Children learn to communicate through the response of oth ers: If they do not feel that their contributions are valued, they are less likely to initiate communication themselves. Whilst communicating with children and young people it is very important that you make eye contact and actively listen. Body language is extremely important. When interacting with children and young people you should get down to their level. Children are aware of facial expressions and how approachable you are. It is important that we as practitioners smile and react in a positive way to what children are saying. It is important that we allow children the chance to communicate and make sure that they are given sufficient opportunities to talk. As practitioners we should always react and comment on what children and young people are saying. On some occasions you may need to repeat back to pupils to check our understanding, particularly if they have used incorrect language. One of the main skills is to always be interested in what children have to say and ensure we respond and question children to maintain conversation. For children to be able to communicate effectively we should encourage them to ask questions and put their ideas forward. 2.2 – In order to build relationships with children, you will need to adapt your behaviour and communication accordingly. By effectively communicating and interacting with children of all ages, cultures and abilities it will help them feel secure and valued. A) It is important that you adapt the way you communicate when interacting with children and young people of different ages. When interacting with younger children they may need more reassurance. They may also need to have more physical contact as a result. Children of different ages will require varying levels of attention. It is important that we know how to adapt our vocabulary and we consider how to interact positively with children and young people as we listen and respond to them. B) When working with children you will be dealing with children in a variety of different situations. It is important that we adapt our verbal communication accordingly. For instance, if a group of children and me are carrying out acircle time activity it is important that all the children are engaged and focused and that I have dealt with any distractions before they interrupt my activity. However, when talking to children in more social situations such as lunchtime or free play, it is important that we use this time to create and develop positive relationships with children, although we should always speak to them in a way which maintains the relationship of professional carer to child. C) When working with children who have communication differences it is important to ensure care and sensitivity. Some children will need to take their time and may feel under pressure when they are speaking. It is very important that we adapt the way in which we communicate accordingly to the child’s individual needs. Some children may not have many opportunities to speak, or may be anxious or nervous. If they have a speech disorder, such as a stammer, or conditions which make communication difficult for them, they should be allowed to take their time and not feel rushed. It is important that we try not to fill in words for them or guess what they are going to say, as this may add to their distress. When working with children who have communication differences you may need additional training such as makaton or sign language. This is so you are able to communicate effectively. In some cases where children have special educational needs you may need to have additional equipment in order to communicate with one another. 2.3 – When communicating with adults and with children there are many similarities, always maintaining eye contact and interest, responding to what they are saying and treating them with courtesy and respect. However when communicating with children it is very important to maintain the relationship of carer to child and what this means in a preschool setting. Children will always see adults as carers no matter how well you get along with one another and we have to ensure that our relationship with them will always be on a formal basis when in school and out. When communicating with children we need to be clear so they understand what is expected of them and so they can learn to communicate themselves. When communicating with children it is important that the vocabulary and verbal expressions we use are at the right level for all children. It is also very important that we as carers do not encourage physical contact when communicating with them. It can be very hard to avoid this with young children as they will often initiate hugs. In this situation it would be inappropriate to tell them not to. However we should not offer physical contact with children or be overly physical with them at any time. 2.4 – There are many ways in which we can adapt communication to meet different communication needs of adults. It is important that we are sensitive to the needs of other adults, particularly if they have communication difficulties. It is important that we adapt the way we communicate. Sometimes we will do this without even realizing. For example, if I am speaking to a parent or carer who has a hearing impairment, I will make sure that I am facing them and I am making eye contact so that they can lip read. It is important that when working with adults that have communication needs we observe, reflect and adapt our means of communication. If a parent speaks English as an additional language (E.A.L) we may need to have a translator and meet together if the information we are communicating is complex or difficult to convey. 2.5 – When managing disagreements, it is important that we do so carefully so that bad feelings do not persist afterwards. In many cases, disagreements are down to lack of communication or miscommunication with others. Poor communication can cause conflict within in certain areas, between carers and children and young people and between carers and adults. The best way to resolve areas of poor communication is to discuss them to establish a cause and then find a way forward together. The important thing to do is not to ignore the problem or talk to everyone else about it except the individual concerned. Sometimes adults may not have the same ideas about the purpose of an activity or meeting, or come with a different idea in mind. It is important to always clarify the aims of what we are there to do and why. Different values and ideas can cause disagreements between parents and settings. It is important that we work alongside parents and explain or clarify why things need to happen in a different way at nursery. Sometimes adults can act in an aggressive way if they are not sure about what they are doing or lack in confidence. It is very important that we are sensitive to this and offer encouragement and support. 3.1 – In settings we ask parents and carers for a variety of information so that we are able to care for children as effectively as we can while they are with us. These records include Record of information, Health and medical records and records for children who have special educational needs. These records are confidential and are only used for the purpose for which it was gathered. If theinformation needs to be passed on to others for any reason, parental consent will need to be given. This is asked for when a child starts nursery and their parent or carer will fill out a consent form. This information is confidential and can only be shared with people with a right to access it. For example, the child’s key worker, line manager or an external agency. The Data Protection Act 1998 is a legislation that all child care settings must adhere to along with Every Child Matters. Within Peter Pan Nursery we ask all parents to sign a consent form which allows practitioners to take photographs for the evidence of the child’s development and for displays. It is very important that all practitioners are aware that you should not pass on any information about the child or their family to other parents, other professionals unless their parents have been consulted or visitors. 3.2 –When all parents / carers hand over the child’s record of information, health and medical records and any records of special educational needs we ensure that they are aware that all this information is kept in a file which is in a locked cabinet in the office and is confidenti al. We make all parents aware that the only time any information is passed on without the parents’ consent is when we feel that the child may be in need, if the child is at risk or is being abused. Also if the child has any medical conditions then certain information may be passed on to other carers. For example, if a child has asthma or epilepsy. At Peter Pan Nursery we have information boards in each of the units displaying photographs of children with their medical conditions or allergies in an area of which only carers can access. 3.3 – At Peter Pan Nursery we have a policy in place called ‘Whistle blowing’. This means that if you think there is a suspected case of child abuse or if you think a child or young person is at risk or a practitioner is behaving in an unusual way then it is important to blow the whistle and tell the line manager. If another practitioner confides in you, it is important to remember that there are situations in which you may need to tell others. It is very important that if a child, young person or adult confides in you, you must at all times tell the individual that you will not be able to keep confidentiality if they disclose something to you in which you cannot keep to yourself for these reasons.

HYPERTENSION Essays - Hypertension, Blood Pressure, Free Essays

HYPERTENSION Essays - Hypertension, Blood Pressure, Free Essays HYPERTENSION ************************************************************** Blood pressure "Blood pressure" is the force with which your heart pumps blood through the body. Occasional increases in blood pressure levels are not unusual. Hypertension Hypertension is high blood pressure. When heart beats (contracts and relaxes) it pumps out a certain volume of blood. The maximum arterial pressure, measured in mm Hg, determines the systolic reading and the lowest reading of this pressure is called the diastolic pressure. It is widely accepted that a person having a reading of a systolic pressure of greater than/equal to 140 mm Hg and a diastolic pressure of greater than/equal to 90 mm Hg is considered to have high blood pressure. When such a reading is sustained over a period of time, it is diagnosed as hypertension. Causes There are two types of hypertension. One is primary hypertension and the other is secondary hypertension. The cause of primary hypertension is unknown. It just happens but however, there are certain risk factors or associations such as hereditary factors, race, age, environmental and life-style factors (where you live, salt and other chemicals, weight, stress, alcohol, lack of exercise). The difference between primary and secondary hypertension is that we know the causes of secondary hypertension. Usually, the causes of secondary hypertension include renal artery stenosis (or other cause of increased plasma renin), renal parenchymal disease (glomerulonephritis, diabetic nephropathy, polycystic disease, obstructive uropathy), drugs (oral contraceptives, steroids), and increased levels of catecholamines (pheochromocytoma), glucocorticoids (Cushing's disease), or mineralcorticoids. Symptoms Hypertension is referred to as "the silent killer" since those afflicted seem to experience few, if any, symptoms. However, hypertension may be associated with fatigue, headaches, lightheadedness, chest pains, visual and speech disturbances, shortness of breath, and nose bleeds. Treatments We do not know what causes "essential" hypertension but we have proof that there are many factors associated with its development, such as age, race, and family history. Many of these cannot be controlled or prevented; however, weight, diet, and life-style can be controlled to a great extent, and their control may help prevent or reduce your high blood pressure. Hypertension is controllable and one of the simplest treatment is taking medication. There are a wide variety of medication available for patients. Diuretics, beta blockers, calcium channel blockers, ACE inhibitors, alpha blockers, central agents, and vasodilators are just some drugs used to treat high blood pressure. ********************************************************************************** High blood pressure is dangerous because if it is not treated and controlled it can damage important organs of the body: the heart, brain, kidneys, and eyes. When blood pressure remains abnormally high for a long time, usually years, the increased force against the walls of the arteries causes them to become thicker and crooked, decreasing the flow of blood to the heart, brain, kidneys, and eyes. Cardiovascular disease is the NO. 1 cause of death. Death rates are higher when high blood pressure is also present and even higher when the high blood pressure is associated with other risk factors such as cigarette smoking and high blood cholesterol. Target Organs Heart - enlargement of the heart and increased hardening, thickening, and blockage of the coronary arteries. These changes can lead to chest pain, heart attacks, heart failure, and irregular heartbeats. Brain- high blood pressure is the most common cause of strokes, which also called cerebrocascular accidents (CVAs). Strokes are usually the result of a clot in a blood vessel or a bursting of a blood vessel in the brain. This cuts off the supply of oxygen and nutrients, so that a portion of the brain gets sick and dies. Kidneys - your kidneys filter waste substances out of the blood into the urine. if your kidneys do not function properly, these waste substances build up in the blood and, beyond a certain level, begin to poison your body. As in the heart, the blood vessels in your kidneys can become hardened and thickened as a result of high blood pressure, and they cannot carry enough blood to nourish these organs and aid in eliminating waste. The result is kidney renal failure. Eyes- long-standing high blood pressure can cause serious eye problems, such as bleeding or clots in the small eye vessels or tearing away of the lining of the inner eye.

Medea in the hellenic age essays

Medea in the hellenic age essays In todays society people are from different cultures and social backgrounds. Your culture may determine your values and the way you should act. Many people judge others cultures on the sole basis of their culture. Sometimes conflicts occur when cultures clash. Different cultures fights or even worse wars may submerge from them fighting. In Greek history there were many ages and peoples culture and value system changed over the times. The Greek culture was the first to look at human beings as the source of themselves. They no longer saw mortals as the inconsequential objects of divine whim.(WH p 31) They saw themselves as having some control over their responsibilities and moral accountability for their actions. The Greek philosopher Protagoras stated that Man is the measure of all things. Thinking this way the Greeks was more successful in creativity reaching heights they never thought they would reach. Their culture developed in the Aegean Sea were, trading, conquest and expansion was possible. The Greeks traded goods with the Egyptians and the Hittites of Anatolia. They borrowed and adapted a writing system from the Phoenicians. They learned sculptural techniques from the Egyptians and other teachings such as working with metal and clay, music and mathematics, and elements of their religious system from other Eastern civilization. The Greek thrived in the Aegean basin. with Minoan and the Mycenaean who left a mark on the Greeks. With the defeat of Persians at Plataea in 479 B.C., the Greeks entered the Hellenic age. This age lasted until Alexander the great died in 323 B.C. The Hellenic age was the first stage of classic civilization.(WH p55) It was one of the Greeks highest achievements. The Greeks still lived in countryside but the city now dominates politics, society and the economy. Attitudes toward Olympian were getting better and public work ship developed into festivals. The g ...

Organisation Theory and Behaviour Essay Example | Topics and Well Written Essays - 2250 words

Organisation Theory and Behaviour - Essay Example Everything that a human being needs for his/her survival, health and safety is dependant, either directly or indirectly, on the natural environment.   The concept of sustainability is based on this simple principle. Sustainability helps in creating and maintaining the environment under which nature and human can subsist in productive accord that allows satisfying the social and economic needs of present and future generations2. As there has been growing interest in the concept of sustainability in recent years, the focus of organizations has also shifted towards this concept. There are three assumptions as to why managers would show interest in sustainability. The first being, that most of the businesses have interest in creating value in the long-standing. Managers are very much concerned about the repute of the organization. With people being more aware about how an organization might harm the environment and nature has resulted in mangers being responsible socially and economica lly3. Second of these is that if the conduct of organization is destructive and is harmful to the social and natural environment, it will ultimately pressurize the managers in shape of direct or indirect costs. Formal penalties might be imposed by the government or damaged relationship with important stakeholders such as; shareholders, employees and customers as consequences of careless and irresponsible social behaviour may result in loss of value. Thirdly, new mercantile opportunities for business can be created by pursuing sustainable growth. This would help in developing and marketing new services and goods that would undoubtedly increase profits and assist in achieving the objective of sustainability4. COMMENTS, CRITIC, EVALUATE AND APPLICATION As more emphasis is placed on sustainability the leaders of businesses, inclusive of multinational organizations as well as the singularly owned companies, face the unprecedented and unique challenge of planning organization culture that cater to achieve sustainability. The organization design and culture should be such that, that it serves to a broad range of stakeholders and ensures that business is sustainable within their physical, market, social, and financial realms. The corporate board of directors must be able to provide strategic directions and an oversight that stretches further than short-term financial performance and recognize social, environmental and governance responsibility of the organization and are essential to its performance in the long-term sustainability5. This requires organizations to be tactically positioned within the distinctive intersection of corporate citizenship, environmental stewardship, financial strength, and product/service excellence. A great amount of attention is required to the intricacies of the internal and external environments of the organization for designing it to achieve and uphold a strategic outlook deftly balanced within the nexus of sustainability. In order to ac hieve this balance, leaders must seek to build up an incorporated perceptive of organization culture, design and sustainability by: Organization’s background and the cultural mind-sets of its employees must be explored in order to design effective, high quality, and sustainable work environments; cultural factors must be considered and used to impede and facilitate sustainable organization des

Response Essay Example | Topics and Well Written Essays - 250 words - 42

Response - Essay Example Here, minerals are also described and this has an implication on the history of human art where minerals were used for painting, architecture and sculpture. The discussion on this passage reflects a lot on the state of knowledge or science in the early Roman period. About knowledge, it reflects how people were able to discover the usefulness of plant minerals in their day-to-day lives including in their architectural works, sculptures as well as painting. The fact that plant minerals could be used in other areas that were not very obvious, is a significant sign a knowledgeable people. On the scientific view, it is evident that the early Romans were already thinking on how useful the plants can be to human being. This majorly shows the application of scientific thought especially in areas such as medicine, horticulture and agriculture. In both the two areas, Beagon tries to relate nature and science, knowledge, culture and art and this comes out nicely when we consider the plants and animal