International and Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 words

International and Strategic Marketing - Essay Example The demographics that are within a local market differ from those in the global market. More important, there are changing trends that are based on specific psychological responses and trends by specific populations that a business has to be aware of before moving into the market. Those who are on the Internet constitute a different type of business than those who are in a locality (Calliau, 2010). Step 3: The unity of analysis to be examined will be the entertainment and event industry on the Internet and whether it can expand into a global market. There will be an understanding of how local businesses are working toward expansion in the entertainment arena into a global market. Step 4: The data availability is based on the current trends as well as the noted expansions of the entertainment industry. There will also be specific data available based on the trends with Internet music and entertainment. Step 6: The research will begin with identifying the current market online as well as what types of responses are occurring from demographics. This will be combined with defining a specific entertainment segment that is continuing to grow and how this is being affected by the changes in trends. The information will be compared to note how businesses are taking different concepts into consideration for the changing market. Step 7  : The data gathered shows that there is a growth in entertainment at a global level, specifically because of the Internet. Generation Y is changing the way entertainment is looked at, specifically because technology is used as a portal for entertainment and socialization. The statistics gathered are showing the online recreation is now a direct part of the younger generations and is providing for more growth with online use (Jones, Fox, 2009). The concept of using the Internet for entertainment also relies on changing factors that relate to why individuals use the